Only 4 more to go in Jonny’s Top Ten Success Rules to help you earn what you deserve as a coach, trainer or therapist in 2018.
NUMBER FOUR: SELL TO WHO YOU KNOW
Part of my job is to guide you away from wasting time on stuff that doesn’t work, or is just too hard right now. A great example of that is trying to market a product to the wider world, while stepping over opportunities on your virtual (or actual!) doorstep.
The best audience is always a warm audience of people who already KNOW you, LIKE you and TRUST you – the holy trinity of engagement.
Here’s what I mean:
- Revisit your former clients and ask if they’re ready to buy something new, or even the same again
- Say to your existing clients, who else do you know who might benefit from what we’ve been working on together?
- Find non-competing people in your network who could introduce you to any of their clients who might match your ideals
- Make sure your friends and family are all aware of what you do, and that you’re open for business
- Talk to your recent network of people who know you, but maybe don’t know what you do yet
Fact is, you’ve likely got a much bigger reach and influence than you give yourself credit for.
Leverage that to the hilt before you venture into the unknown.
Jonny
PS – Xmas special for £99. A step into the unknown that could just pay off. Spend an hour with me, and we can talk about what you know, and what you need to know to double your revenue in 2018.
Book here……..and, as ever – 100{87a57dffff3f15402708bd6d4fa6cb73125da737a01ee576ca36cfcfa083af5b} MONEY-BACK GUARANTEE. If you get nothing out of it, I get nothing either. That’s not unknown, but it works. .