I’m not one for reinventing the wheel. I’d rather slap a sticky new tyre on it and maximise traction with the least effort.
When it comes to getting more clients, here are three perennially great ideas which will never go flat:
- Focus on solving ONE problem for them. You already know what’s bugging your clients – if you don’t you should – so go out in the world with your solution.
- Contact former clients. Who’s more likely than people who’ve used your products and services before to do so again? If you haven’t spoken to your old flames in a while, do it right away.
- Focus on making ONE sale. It’s not a phone session, a marketing campaign, or even a newsletter. It’s a quest to find the NEXT customer. When you’ve figured that out, do it again, and again.
Sometimes, the old ways are the best.
Let’s get on with it!