WARNING: Some mice were clicked in the making of this post.
I was entranced in a recent coaching session with the inimitable Jamie Smart by a very simple analogy. Talking about how to create a perfect service or product offering, we were asked to think of mice.
Furry, bitey-rodent-type mice, not plastic, clicky-scrolly-type mice.
- What do mice want more of?
- What do mice fear the most?
The answers, cheese and cats respectively, were easy to come by.
Ask those same questions now of your ideal clients or customers:
- What do they want more of?
- What do they fear the most?
When you can answer those, you have absolute clarity on what you should be creating and delivering, right now.
Author: Jonny | My little piece of cheese