Have you ever had to think long and hard about which way to make an important decision?

  • Should you invest in some training/coaching/online course?
  • Do you need to go to a particular networking meeting/seminar/convention?
  • Is it wise to go into a joint venture partnership you’ve been offered?
  • How about setting up a sales funnel to drive traffic to your website?
  • Do you need to sharpen up the copy on your website?

The way I decide whether to do any of those things is by a simple two-stage analysis of the consequences of taking each action, or not:

  1. If I do it, what are the chances of meeting my goals this year?
  2. If I don’t do it, what are the chances?

Then, sit back and work out whether you can really manage without it.

The decision might be easier than you think.


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