Here’s an early warning about a phenomenon which is going to take off like crazy, and which will massively reward early adopters.
Like some digital marketer’s Bitcoin – (Don’t get me started) – this is a genuine opportunity to be ahead of the curve and find more clients, more easily.
Yes folks, it’s the Messenger Bot.
This is a smart piece of software that lets you build subscribers and message them, using automated sequences and machine learning, and all with Facebook’s blessing!
It’s still pretty new, and therefore has the following early adopter benefits:
- Message open rates 80-100% instead of 15-30% with emails
- Click-through rates 20-60% instead of 2-10% with emails
- Basically free, except for a little time to set up
I interviewed a Bot-master LIVE in Jonny Hates Marketing yesterday, and it was an enlightening experience.
If you’re not into bots yet, you should be. Another few months and they’ll all be at it.
Then it just might be not free, and too late.
Bot Marketing has a whole module to itself in The Success Project LIVE, my 12-week, small-group, high-attention programme starting soon. It’s for professional coaches, therapists, trainers and consultants who are serious about finding more of their ideal clients, more easily. Enrollment’s open for another couple of weeks, but it’s nearly full. Check out the details!