Here’s a great takeaway from the brilliant Oren Klaff, author of “Pitch Anything”, and one of the world’s top fundraisers for business ventures.

He talks about the three things that make people invest in, or buy what you have to offer.

  1. People want what they can’t have
  2. People chase that which moves away from them, and
  3. People only value that which they pay for

So, when you’re creating your programmes, don’t make them always available, start and finish them at a specific time, and make sure they’re sold at the right price, not given away.

That’s also a great way to keep your business stable, flourishing and easy to manage.

What’s not to love?


PS – Selling in a smart, ethical way is a is a centre-piece of The Client Attraction Blueprint, my all-new small-group, high attention programme for coaches, trainers and therapists looking to set their business straight, once and for all. It launches later this month, and I’m offering 20% discount for 1 more beta-tester ready to unlock the secrets of effortless marketing. If you fancy that, click here.   

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